The Barbie Signature Kenbassadors collection celebrates influential Ken figures who are creating positive change and contributing to a better world for all. Defying all odds, LeBron James emerged from the hardness of inner-city life to become a basketball legend, activist, and philanthropist forging a legacy built on championing others – both on and off the court. A cultural and style icon, this LBJ Ken doll rocks a look that captures his signature elevated streetwear style while proudly reppin' the LeBron James Family Foundation, his non-profit that empowers kids with everything they need to succeed in life.

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