Barbie Signature

Shop the hottest new Barbie Signature collector dolls, whilst stocks last.

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Barbie the Movie: Bundles

Roll out the pink carpet! Make every day the best day ever with 40% Off* all new Barbie the Movie value bundles.

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Barbie 65th Anniversary

65 years of fabulosity calls for an iconic celebration. Get your hands on the Barbie Signature dolls today!

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Step into winter

EMU Australia has teamed up with Barbie and taken their most iconic and fashionable slippers and boots to transform them with the iconic Barbie colour for Fall/Winter 2024.

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Discover unlimited storytelling possibilities

Host the ultimate pool party with the Barbie Dreamhouse!

Shop Barbie Dreamhouses