Barbie New Arrivals

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Barbie Rainbow Sparkle Hair Doll image

Barbie Rainbow Sparkle Hair Doll

$39.99 AUD
$39.99 AUD
Barbie Bubble Sparkle Mermaid image

Barbie Bubble Sparkle Mermaid

$39.99 AUD
$39.99 AUD
Barbie Astronaut Doll and Accessories image

Barbie Astronaut Doll and Accessories

$20.99 AUD
$20.99 AUD
Barbie Tea Party Picnic image

Barbie Tea Party Picnic

$24.99 AUD
$24.99 AUD
Barbie Walk & Potty Pup image
30% off

Barbie Walk & Potty Pup

$24.49 AUD
$24.49 AUD $34.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
60% off

Barbie Signature Kylie Minogue Barbie Doll

4.9
Rated 4.9 out of 5 stars
9 Reviews
$44.00 AUD
$44.00 AUD $109.99 AUD
Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls image
30% off

Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls

$90.28 AUD
$90.28 AUD $128.97 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Fashionistas Doll #244 with Floral Halter Dress image

Barbie Fashionistas Doll #244 with Floral Halter Dress

$20.99 AUD
$20.99 AUD
Barbie Careers Dolls and Accessories - Assorted* image

Barbie Careers Dolls and Accessories - Assorted*

$15.00 AUD
$15.00 AUD $37.99 AUD

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Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

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Barbie World of Reveal

Transform playtime with our newest dolls, featuring adorable themes and so many surprises.

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Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

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Be Tough. Be Good.

DC Studios Supergirl Barbie Doll

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Barbie Signature collector dolls

The Barbie Signature collection is a line of collectible dolls featuring timeless elegance and artistry, including collaborations, the Inspiring Women series and special editions. Explore our range of Barbie Signature dolls and build the collection of your dreams.

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Bundle: Barbie Signature @Barbiestyle Fashion Week - 3 Dolls image
New arrival

Bundle: Barbie Signature @Barbiestyle Fashion Week - 3 Dolls

$224.97 AUD
$224.97 AUD
Barbie Signature @Barbiestyle New York Fashion Week Doll image
New arrival

Barbie Signature @Barbiestyle New York Fashion Week Doll

$74.99 AUD
$74.99 AUD
Barbie Signature @Barbiestyle Brooklyn Milan Fashion Week Doll image
New arrival

Barbie Signature @Barbiestyle Brooklyn Milan Fashion Week Doll

$74.99 AUD
$74.99 AUD
Barbie Signature @Barbiestyle Paris Fashion Week Doll image
New arrival

Barbie Signature @Barbiestyle Paris Fashion Week Doll

$74.99 AUD
$74.99 AUD
Barbie Signature DC Studios Supergirl Barbie Doll image
25% off

Barbie Signature DC Studios Supergirl Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$82.49 AUD
$82.49 AUD $109.99 AUD
Barbie Signature Masters of the Universe Teela Doll image
25% off

Barbie Signature Masters of the Universe Teela Doll

$82.49 AUD
$82.49 AUD $109.99 AUD
Barbie Signature You Create Barbie Basics Deluxe Kit #5 image

Barbie Signature You Create Barbie Basics Deluxe Kit #5

$199.99 AUD
$199.99 AUD
Barbie Signature You Create Barbie Basics Deluxe Kit #4 image

Barbie Signature You Create Barbie Basics Deluxe Kit #4

$199.99 AUD
$199.99 AUD
Barbie and the Rockers 40th Anniversary Barbie Doll image
25% off

Barbie and the Rockers 40th Anniversary Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$82.49 AUD
$82.49 AUD $109.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
60% off

Barbie Signature Kylie Minogue Barbie Doll

4.9
Rated 4.9 out of 5 stars
9 Reviews
$44.00 AUD
$44.00 AUD $109.99 AUD
Barbie Tribute Collection Debbie Allen Doll image
50% off

Barbie Tribute Collection Debbie Allen Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$50.00 AUD
$50.00 AUD $99.99 AUD
Barbie Inspiring Women Venus Williams Doll image
60% off

Barbie Inspiring Women Venus Williams Doll

5.0
Rated 5.0 out of 5 stars
2 Reviews
$24.00 AUD
$24.00 AUD $59.99 AUD

You Can Be Anything

Spark imagination and joy in every kid! With Barbie dolls and playsets, there are always new careers to discover and dreams to explore.

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Where Barbie Adventures Begin

Step into Barbie’s world with playsets that inspire endless storytelling. Bursting with colour, detail and fun features, each set invites imagination to run wild and brings playtime adventures to life.

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Barbie Mysteries Beach Detectives Doll, Playset and Accessories image

Barbie Mysteries Beach Detectives Doll, Playset and Accessories

$49.99 AUD
$49.99 AUD
Barbie Dream Camper Vehicle Playset image
30% off

Barbie Dream Camper Vehicle Playset

$108.49 AUD
$108.49 AUD $154.99 AUD
Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset image

Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset

$29.99 AUD
$29.99 AUD
Barbie Chelsea Pop-Up Doll House with Doll & Accessories image
30% off

Barbie Chelsea Pop-Up Doll House with Doll & Accessories

$48.99 AUD
$48.99 AUD $69.99 AUD
Barbie Dream Pool Playset with Slide & Bubbling Hot Tub image
30% off

Barbie Dream Pool Playset with Slide & Bubbling Hot Tub

$76.99 AUD
$76.99 AUD $109.99 AUD
Barbie Party Unboxed Pet Birthday Series Doll & Accessories image

Barbie Party Unboxed Pet Birthday Series Doll & Accessories

$38.99 AUD
$38.99 AUD
Barbie Ultimate Stable Playset image
On sale

Barbie Ultimate Stable Playset

5.0
Rated 5.0 out of 5 stars
1 Review
$55.00 AUD
$55.00 AUD $129.99 AUD