Discover the Magic of Barbie

From sparkling mermaids that bubble to light-up unicorns and rainbow hair-styling fun, discover the latest Barbie arrivals made for imagination and play.

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Just landed

Explore the latest Barbie arrivals, from magical dolls and sparkling surprises to new favourites kids will love.

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Barbie Sparkle Lights Unicorn image

Barbie Sparkle Lights Unicorn

$54.99 AUD
$54.99 AUD
Barbie Rainbow Sparkle Hair Doll image
New arrival

Barbie Rainbow Sparkle Hair Doll

$39.99 AUD
$39.99 AUD
Barbie Bubble Sparkle Mermaid image
New arrival

Barbie Bubble Sparkle Mermaid

$39.99 AUD
$39.99 AUD
Barbie Astronaut Doll and Accessories image

Barbie Astronaut Doll and Accessories

$20.99 AUD
$20.99 AUD
Barbie Tea Party Picnic image
New arrival

Barbie Tea Party Picnic

$24.99 AUD
$24.99 AUD
Barbie Walk & Potty Pup image
New arrival

Barbie Walk & Potty Pup

$34.99 AUD
$34.99 AUD
Barbie and the Rockers 40th Anniversary Dee Dee Doll image

Barbie and the Rockers 40th Anniversary Dee Dee Doll

$109.99 AUD
$109.99 AUD
Barbie and the Rockers 40th Anniversary Barbie Doll image

Barbie and the Rockers 40th Anniversary Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$109.99 AUD
$109.99 AUD
Bundle: Barbie Dream Besties 3 Pack - Malibu, Brooklyn & Teresa image
Online exclusive

Bundle: Barbie Dream Besties 3 Pack - Malibu, Brooklyn & Teresa

$120.00 AUD
$120.00 AUD $140.97 AUD
Barbie Signature Kylie Minogue Barbie Doll image
New arrival

Barbie Signature Kylie Minogue Barbie Doll

4.8
Rated 4.8 out of 5 stars
5 Reviews
$79.00 AUD
$79.00 AUD $99.99 AUD
Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls image
New arrival

Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls

$116.07 AUD
$116.07 AUD $128.97 AUD
Barbie Signature You Create Neutral Kit 002 image

Barbie Signature You Create Neutral Kit 002

$99.99 AUD
$99.99 AUD

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Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

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Barbie World of Reveal

Transform playtime with our newest dolls, featuring adorable themes and so many surprises.

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Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

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Be Tough. Be Good.

DC Studios Supergirl Barbie Doll

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Barbie Signature collector dolls

The Barbie Signature collection is a line of collectible dolls featuring timeless elegance and artistry, including collaborations, the Inspiring Women series and special editions. Explore our range of Barbie Signature dolls and build the collection of your dreams.

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Barbie Signature DC Studios Supergirl Barbie Doll image
pre order

Barbie Signature DC Studios Supergirl Barbie Doll

$109.99 AUD
$109.99 AUD
Barbie Signature Masters of the Universe Teela Doll image
New arrival

Barbie Signature Masters of the Universe Teela Doll

$109.99 AUD
$109.99 AUD
Barbie Signature Masters of the Universe He-Man Doll image
New arrival

Barbie Signature Masters of the Universe He-Man Doll

$109.99 AUD
$109.99 AUD
Barbie Signature You Create Barbie Basics Deluxe Kit #5 image

Barbie Signature You Create Barbie Basics Deluxe Kit #5

$199.99 AUD
$199.99 AUD
Barbie Signature You Create Barbie Basics Deluxe Kit #4 image

Barbie Signature You Create Barbie Basics Deluxe Kit #4

$199.99 AUD
$199.99 AUD
Barbie Signature DC Wonder Woman Barbie Doll image

Barbie Signature DC Wonder Woman Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$109.99 AUD
$109.99 AUD
Barbie Basics 2026 Neutrals Series, Model 10 image

Barbie Basics 2026 Neutrals Series, Model 10

$49.99 AUD
$49.99 AUD
Barbie Basics 2026 Neutrals Series, Model 09 image

Barbie Basics 2026 Neutrals Series, Model 09

$49.99 AUD
$49.99 AUD
Barbie Basics 2026 Neutrals Series, Model 08 image

Barbie Basics 2026 Neutrals Series, Model 08

$49.99 AUD
$49.99 AUD
Barbie and the Rockers 40th Anniversary Dee Dee Doll image

Barbie and the Rockers 40th Anniversary Dee Dee Doll

$109.99 AUD
$109.99 AUD
Barbie and the Rockers 40th Anniversary Barbie Doll image

Barbie and the Rockers 40th Anniversary Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$109.99 AUD
$109.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
New arrival

Barbie Signature Kylie Minogue Barbie Doll

4.8
Rated 4.8 out of 5 stars
5 Reviews
$79.00 AUD
$79.00 AUD $99.99 AUD

You Can Be Anything

Spark imagination and joy in every kid! With Barbie dolls and playsets, there are always new careers to discover and dreams to explore.

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Where Barbie Adventures Begin

Step into Barbie’s world with playsets that inspire endless storytelling. Bursting with colour, detail and fun features, each set invites imagination to run wild and brings playtime adventures to life.

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Barbie Mysteries Beach Detectives Doll, Playset and Accessories image

Barbie Mysteries Beach Detectives Doll, Playset and Accessories

$49.99 AUD
$49.99 AUD
Barbie Dream Camper Vehicle Playset image

Barbie Dream Camper Vehicle Playset

$154.99 AUD
$154.99 AUD
Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset image

Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset

$29.99 AUD
$29.99 AUD
Barbie Chelsea Pop-Up Doll House with Doll & Accessories image

Barbie Chelsea Pop-Up Doll House with Doll & Accessories

$69.99 AUD
$69.99 AUD
Barbie Dream Pool Playset with Slide & Bubbling Hot Tub image

Barbie Dream Pool Playset with Slide & Bubbling Hot Tub

$109.99 AUD
$109.99 AUD
Barbie Mysteries: Beach Detectives Ultimate Beach Buggy Vehicle Playset image
New arrival

Barbie Mysteries: Beach Detectives Ultimate Beach Buggy Vehicle Playset

$69.99 AUD
$69.99 AUD
Barbie Party Unboxed Pet Birthday Series Doll & Accessories image
New arrival

Barbie Party Unboxed Pet Birthday Series Doll & Accessories

$38.99 AUD
$38.99 AUD
Barbie Party Unboxed Pet Birthday Series Doll & Accessories image
New arrival

Barbie Party Unboxed Pet Birthday Series Doll & Accessories

$38.99 AUD
$38.99 AUD