Afterpay Day Sale
25% Off Almost Everything*

*Prices as marked. Some exclusions apply. Offer not available on new arrivals. Offer ends 16th August, 2026.

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Afterpay Day - 25% Off Almost Everything*

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Barbie Rainbow Sparkle Hair Doll image
25% off

Barbie Rainbow Sparkle Hair Doll

$29.99 AUD
$29.99 AUD $39.99 AUD
Barbie Bubble Sparkle Mermaid image
25% off

Barbie Bubble Sparkle Mermaid

$29.99 AUD
$29.99 AUD $39.99 AUD
Barbie Astronaut Doll and Accessories image
25% off

Barbie Astronaut Doll and Accessories

$15.74 AUD
$15.74 AUD $20.99 AUD
Barbie Tea Party Picnic image
25% off

Barbie Tea Party Picnic

$18.74 AUD
$18.74 AUD $24.99 AUD
Barbie Walk & Potty Pup image
30% off

Barbie Walk & Potty Pup

$24.49 AUD
$24.49 AUD $34.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
60% off

Barbie Signature Kylie Minogue Barbie Doll

4.9
Rated 4.9 out of 5 stars
7 Reviews
$44.00 AUD
$44.00 AUD $109.99 AUD
Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls image
25% off

Bundle: Barbie Petal Pop Dolls and Accessories - 3 Dolls

$96.73 AUD
$96.73 AUD $128.97 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Petal Pop Doll And Accessories image
30% off

Barbie Petal Pop Doll And Accessories

$30.09 AUD
$30.09 AUD $42.99 AUD
Barbie Fashionistas Doll #244 with Floral Halter Dress image
25% off

Barbie Fashionistas Doll #244 with Floral Halter Dress

$15.74 AUD
$15.74 AUD $20.99 AUD
Barbie Careers Dolls and Accessories - Assorted* image
25% off

Barbie Careers Dolls and Accessories - Assorted*

$28.49 AUD
$28.49 AUD $37.99 AUD

Barbie Bonanza -
Up to 50% Off!*

Save up to 50% off* selected Barbie and Ken dolls. But hurry, it’s only here for a limited time! 
*Prices as marked.

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It's a Barbie Bonanza!

Save up to 50% on selected Barbie and Ken Dolls for a limited time only. Prices as marked.

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Barbie Signature Diwali Doll by Anita Dongre image
50% off

Barbie Signature Diwali Doll by Anita Dongre

5.0
Rated 5.0 out of 5 stars
8 Reviews
$37.50 AUD
$37.50 AUD $74.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
60% off

Barbie Signature Kylie Minogue Barbie Doll

4.9
Rated 4.9 out of 5 stars
7 Reviews
$44.00 AUD
$44.00 AUD $109.99 AUD
Barbie Signature LeBron James Kenbassadors Doll image
50% off

Barbie Signature LeBron James Kenbassadors Doll

5.0
Rated 5.0 out of 5 stars
2 Reviews
$75.00 AUD
$75.00 AUD $149.99 AUD
Barbie Signature Clueless Cher Collector Doll image
50% off

Barbie Signature Clueless Cher Collector Doll

5.0
Rated 5.0 out of 5 stars
3 Reviews
$55.00 AUD
$55.00 AUD $109.99 AUD
Barbie Signature Ballet Wishes Barbie Doll
20% off

Barbie Signature Ballet Wishes Barbie Doll

5.0
Rated 5.0 out of 5 stars
4 Reviews
$43.99 AUD
$43.99 AUD $54.99 AUD
Ken Kouture Doll image
50% off

Ken Kouture Doll

4.9
Rated 4.9 out of 5 stars
15 Reviews
$75.00 AUD
$75.00 AUD $149.99 AUD
Barbie Signature Mattel 80th Anniversary Barbie Doll - Blonde image
60% off

Barbie Signature Mattel 80th Anniversary Barbie Doll - Blonde

5.0
Rated 5.0 out of 5 stars
3 Reviews
$48.00 AUD
$48.00 AUD $119.99 AUD
Barbie Signature Dr. Who Ruby Sunday Barbie Doll image
50% off

Barbie Signature Dr. Who Ruby Sunday Barbie Doll

5.0
Rated 5.0 out of 5 stars
4 Reviews
$50.00 AUD
$50.00 AUD $99.99 AUD
Barbie Inspiring Women Venus Williams Doll image
60% off

Barbie Inspiring Women Venus Williams Doll

5.0
Rated 5.0 out of 5 stars
2 Reviews
$24.00 AUD
$24.00 AUD $59.99 AUD
Barbie Signature My Scene Nolee Collector Doll
50% off

Barbie Signature My Scene Nolee Collector Doll

$37.50 AUD
$37.50 AUD $74.99 AUD
Barbie and the Rockers 40th Anniversary Barbie Doll image
25% off

Barbie and the Rockers 40th Anniversary Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$82.49 AUD
$82.49 AUD $109.99 AUD
Barbie Signature Mattel 80th Anniversary Doll - Brunette image
60% off

Barbie Signature Mattel 80th Anniversary Doll - Brunette

5.0
Rated 5.0 out of 5 stars
1 Review
$48.00 AUD
$48.00 AUD $119.99 AUD

Shop by Top Categories

Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

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Barbie World of Reveal

Transform playtime with our newest dolls, featuring adorable themes and so many surprises.

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Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

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Be Tough. Be Good.

DC Studios Supergirl Barbie Doll

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Barbie Signature collector dolls

The Barbie Signature collection is a line of collectible dolls featuring timeless elegance and artistry, including collaborations, the Inspiring Women series and special editions. Explore our range of Barbie Signature dolls and build the collection of your dreams.

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Barbie Basics 2026 Neutrals Series, Model 09 image
25% off

Barbie Basics 2026 Neutrals Series, Model 09

$37.49 AUD
$37.49 AUD $49.99 AUD
Barbie Basics 2026 Neutrals Series, Model 08 image
25% off

Barbie Basics 2026 Neutrals Series, Model 08

$37.49 AUD
$37.49 AUD $49.99 AUD
Barbie Signature DC Studios Supergirl Barbie Doll image
25% off

Barbie Signature DC Studios Supergirl Barbie Doll

5.0
Rated 5.0 out of 5 stars
1 Review
$82.49 AUD
$82.49 AUD $109.99 AUD
Barbie Signature Kylie Minogue Barbie Doll image
60% off

Barbie Signature Kylie Minogue Barbie Doll

4.9
Rated 4.9 out of 5 stars
7 Reviews
$44.00 AUD
$44.00 AUD $109.99 AUD
Barbie Signature Masters of the Universe Teela Doll image
25% off

Barbie Signature Masters of the Universe Teela Doll

$82.49 AUD
$82.49 AUD $109.99 AUD
Little People Collector Disney Tim Burton’s The Nightmare Before Christmas Lock Shock & Barrel Set
25% off

Little People Collector Disney Tim Burton’s The Nightmare Before Christmas Lock Shock & Barrel Set

$29.99 AUD
$29.99 AUD $39.99 AUD
Barbie Signature My Scene Nolee Collector Doll
50% off

Barbie Signature My Scene Nolee Collector Doll

$37.50 AUD
$37.50 AUD $74.99 AUD
Little People Collector Clueless Movie Special Edition Set
25% off

Little People Collector Clueless Movie Special Edition Set

$22.49 AUD
$22.49 AUD $29.99 AUD
Barbie Signature Mattel 80th Anniversary Doll - Brunette image
60% off

Barbie Signature Mattel 80th Anniversary Doll - Brunette

5.0
Rated 5.0 out of 5 stars
1 Review
$48.00 AUD
$48.00 AUD $119.99 AUD
Barbie Signature Dr. Who Ruby Sunday Barbie Doll image
50% off

Barbie Signature Dr. Who Ruby Sunday Barbie Doll

5.0
Rated 5.0 out of 5 stars
4 Reviews
$50.00 AUD
$50.00 AUD $99.99 AUD
Little People Collector Disney Lilo & Stitch Special Edition Set image
25% off

Little People Collector Disney Lilo & Stitch Special Edition Set

$29.99 AUD
$29.99 AUD $39.99 AUD
Little People Collector Harry Potter and the Order of the Phoenix Special Edition Set image
25% off

Little People Collector Harry Potter and the Order of the Phoenix Special Edition Set

$29.99 AUD
$29.99 AUD $39.99 AUD

You Can Be Anything

Spark imagination and joy in every kid! With Barbie dolls and playsets, there are always new careers to discover and dreams to explore.

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Where Barbie Adventures Begin

Step into Barbie’s world with playsets that inspire endless storytelling. Bursting with colour, detail and fun features, each set invites imagination to run wild and brings playtime adventures to life.

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Barbie Mysteries Beach Detectives Doll, Playset and Accessories image
25% off

Barbie Mysteries Beach Detectives Doll, Playset and Accessories

$37.49 AUD
$37.49 AUD $49.99 AUD
Barbie Dream Camper Vehicle Playset image
30% off

Barbie Dream Camper Vehicle Playset

$108.49 AUD
$108.49 AUD $154.99 AUD
Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset image
25% off

Barbie and Teresa Recipe for Friendship Malibu at the Market Doll & Playset

$22.49 AUD
$22.49 AUD $29.99 AUD
Barbie Chelsea Pop-Up Doll House with Doll & Accessories image
30% off

Barbie Chelsea Pop-Up Doll House with Doll & Accessories

$48.99 AUD
$48.99 AUD $69.99 AUD
Barbie Dream Pool Playset with Slide & Bubbling Hot Tub image
30% off

Barbie Dream Pool Playset with Slide & Bubbling Hot Tub

$76.99 AUD
$76.99 AUD $109.99 AUD
Barbie Party Unboxed Pet Birthday Series Doll & Accessories image
25% off

Barbie Party Unboxed Pet Birthday Series Doll & Accessories

$29.24 AUD
$29.24 AUD $38.99 AUD
Barbie Ultimate Stable Playset image
On sale

Barbie Ultimate Stable Playset

5.0
Rated 5.0 out of 5 stars
1 Review
$97.49 AUD
$97.49 AUD $129.99 AUD
Barbie Mini BarbieLand Doll & Vehicle Set, Assorted image
25% off

Barbie Mini BarbieLand Doll & Vehicle Set, Assorted

$7.49 AUD
$7.49 AUD $9.99 AUD