Mattel Announces Partnership with Retail Prodigy Group
Mattel Australia and Retail Prodigy Group Partnership Announcement
Mattel Australia and Retail Prodigy Group Announce Partnership to Bring Exciting Online Retail Experience to Australian Customers
Melbourne, Australia - Mattel Australia is proud to announce its partnership with Retail Prodigy Group (RPG), Australia's premier retail franchise partner for top global brands such as Nike and Samsung. Together, Mattel and RPG are set to launch a unique online retail experience for Australian customers, commencing in 2023.
“Mattel is thrilled to have RPG join as one of our key retail partners,” said Paul Faulkner, Managing Director Mattel- Asia Pacific. “As a leading global toy company, we recognize that our mission to create innovative products and experiences that inspire, entertain, and develop children through play extends beyond creating amazing toy products. Our consumers are fans, looking to enjoy our brands in categories like apparel and homewares. Our new partnership with RPG lets us do just that.”
Stephen Younane, CEO of RPG, expressed his excitement about the new partnership, saying, "We are thrilled to be partnering with Mattel, a company that has brought joy to children and families worldwide for decades. RPG is dedicated to providing the best retail experiences for our customers, and we look forward to bringing that same level of excellence to Mattel's brand portfolio."
The Mattel online store shop.mattel.com.au will launch in time for the highly anticipated Barbie Movie and will offer a range of products from four of Mattel's key brands: Barbie, Hot Wheels, Fisher Price, and Thomas and Friends. Australian customers will have the opportunity to shop the Mattel range of brands via a first-of-its-kind direct-to-consumer online store containing not only Mattel toys but will be complemented with apparel, accessories, and other consumer favourites.
RPG is committed to global best practices in customer experience across all retail channels, and this new partnership with Mattel is no exception. This exciting collaboration will provide an Australian-first opportunity for customers to access over time the full range of Mattel products directly. About Mattel Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Retail Prodigy Group Retail Prodigy Group (RPG) is Australia's leading retail franchise partner for global brands.” RPG’s” Purpose is To Provide the Ultimate Customer Experience through Innovative, Distinctive and Connected retail solutions. RPG has built a reputation as a trusted partner for global brands looking to expand their presence in Australia and New Zealand. RPG is Nike’s retail franchise partner across Australia and New Zealand and since 2011 RPG has worked in seamless collaboration with Nike to bring a strategic product offering to the Australian and New Zealand consumer. Samsung Electronics Australia has partnered with RPG as their retail operations partner since 2020 for all Samsung stores. RPG is proud to partner with these leading global brands and together bring compelling and innovative retail experiences. Visit us online at retailprodigygroup.com.