Say hello to happier parenting

At Fisher-Price, we’re here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way – at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.

Shop by age

Shop Baby Toys

Shop Toddler Toys

Shop Preschooler Toys

A new way to look at milestones

Every child develops differently, so we believe it’s time to put an end to the pressure of milestones. Click to learn more about our new approach.