Say hello to happier parenting
At Fisher-Price, we’re here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way – at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.
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We believe that every milestone is a celebration. Each box is packed with engaging toys, expert-approved play tips, and milestone-specific activities to support your baby's growth and development.
Whether it's their first smile, the joy of tummy time, or the excitement of crawling, our 'Let's Play' series has something special for every stage. Discover the joy of play with Fisher-Price, where learning meets fun in every box! Pre order now for delivery in September!
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Best Selling Toys
Shop all of our best sellers from the Smilestones collection across all ages and developmental milestones.
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A new way to look at milestones
Every child develops differently, so we believe it’s time to put an end to the pressure of milestones. Click to learn more about our new approach.