Collections

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  0-12 Months

  Introduce your little one to a world of wonder with Mattel's collection... 

  0-12 Months

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  1-2 Years

  Ignite the joy of discovery as your little one embarks on a... 

  1-2 Years

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  2-4 Years

  Spark the imagination and inspire boundless creativity with Mattel's captivating range of... 

  2-4 Years

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  2024 Barbie Holiday Collection

  The 2024 Barbie Holiday Doll embodies the warmth and love of the... 

  2024 Barbie Holiday Collection

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  5+ Years

  Unleash the power of play and engage young minds with Mattel's exciting... 

  5+ Years

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  Action Figures

  Explore an exciting world of imagination with Mattel action figures. Shop a... 

  Action Figures

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  Adults

  Bring the whole family together for hours of laughter, bonding, and endless... 

  Adults

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  Baby

  Ignite your baby's imagination and foster early development with Fisher Price's captivating... 

  Baby

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  Baby Gear

  Your baby will feel right at home, wherever you go, with Fisher-Price Baby... 

  Baby Gear

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  Baby Smilestones

  At Fisher-Price, we’re here to help you celebrate the little victories, let... 

  Baby Smilestones

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  Baby Toys

  Boost early development with Fisher Price baby toys. Expertly crafted to ignite... 

  Baby Toys

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  Barbie

  Barbie is dedicated to making play inclusive with a range of body... 

  Barbie

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  Barbie & Ken Fashionista Dolls

  Celebrate style and self-expression with the Barbie & Ken Fashionista Dolls! Each... 

  Barbie & Ken Fashionista Dolls

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  Barbie 65th Anniversary

  Celebrate with Barbie Dolls that honour 65 years of dreams, inspiration and... 

  Barbie 65th Anniversary

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  Barbie Basics 15th Anniversary Dolls Series

  Celebrating the 15th anniversary of the beloved mix-'n-match series, Barbie Basics dolls... 

  Barbie Basics 15th Anniversary Dolls Series

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  Barbie Bundles

  Barbie Bundles

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  Barbie Deluxe Dolls & Dream Playsets

  Step into the world of high fashion with the Barbie Deluxe Style... 

  Barbie Deluxe Dolls & Dream Playsets

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  Barbie Dolls

  Discover the latest Barbie dolls collection at Mattel's official Australian store. Dive... 

  Barbie Dolls

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  Barbie Dream Besties Dolls

  Introducing the latest additions to our Barbie Dream Besties collection. 

  Barbie Dream Besties Dolls

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  Barbie Footwear

  EMU Australia has teamed up with Barbie and taken their most iconic... 

  Barbie Footwear

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  Barbie Gift Pack - Bundle & Save

  Purchase 2 or more items from this collection and Save 15% with... 

  Barbie Gift Pack - Bundle & Save

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  Barbie Reveal

  So Many Surprises! Delight kids with three experiences — Colour Reveal, Cutie... 

  Barbie Reveal

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  Barbie Sale

  Enjoy big savings on Barbie favourites. Shop our collection of Barbie best... 

  Barbie Sale

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  Barbie Signature

  Barbie Signature is the place to find fashion, fun, and all things... 

  Barbie Signature

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  Barbie the Movie Bundles

  Get ready to have the best day ever with our range of... 

  Barbie the Movie Bundles

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  Barbie the Movie Dolls

  Roll out the pink carpet and celebrate the theatrical event of the... 

  Barbie the Movie Dolls

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  Barbie the Movie Promo - Buy One, Get One Free!

  Limited time offer, while stocks last. Don’t miss out on doubling the... 

  Barbie the Movie Promo - Buy One, Get One Free!

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  Barbie Toy Storage

  Barbie Toy Storage

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  Barbie Vehicles & Playsets

  Barbie Vehicles & Playsets

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  Barbie: Brunette Edit

  Who says blondes always have more fun?   Barbie has been captivating... 

  Barbie: Brunette Edit